This course is designed to introduce students to the role, significance and basic functions of strategic and corporate communications.
By the end of the course, students should be able to:
· Design effective strategies of communication relating to internal and external stakeholders
· Demonstrate understanding of the role of corporate communication in corporate strategy and the formulation of corporate identity and image
· Examine the ethical aspects of corporate decisions regarding the relations organisations hold with various stakeholders
· Exhibit ability to manage crisis communication through case studies
- Teacher: Zilpah S. Ombijah